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How to Optimize Your Facebook Lead Ads and Download Leads Faster


How to Download Leads from Facebook Ads in 2023




Facebook ads are one of the most effective ways to generate leads for your business. But how do you download those leads and use them for your marketing or sales purposes? In this article, we will show you how to create Facebook lead ads, how to download leads from Facebook ads in different ways, and how to manage and follow up with your leads. By the end of this article, you will be able to download leads from Facebook ads like a pro.


What are Facebook Lead Ads and Why Use Them?




Facebook lead ads are a type of ad that allows you to collect leads directly from Facebook without sending them to a landing page. When someone clicks on your lead ad, they will see a pre-filled form with their contact information that they can submit with one tap. This makes it easier for them to sign up for your offer, such as a newsletter, a webinar, a free trial, or a quote.




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Facebook lead ads have many benefits, such as:


Higher conversion rates




Facebook lead ads can help you increase your conversion rates by reducing the friction and drop-off that usually happens when people have to leave Facebook and go to a landing page. According to Facebook, lead ads can reduce the cost per lead by up to 56% compared to other ad formats.


Lower cost per lead




Facebook lead ads can help you lower your cost per lead by reaching more people who are interested in your offer. You can use Facebook's targeting options to show your lead ads to people who are most likely to convert, such as people who have visited your website, engaged with your page, or belong to a certain demographic or interest group.


Easier user experienceEasier user experience


Easier user experience




Facebook lead ads can help you provide a better user experience for your potential customers by making it easier for them to share their information with you. They don't have to type anything or leave the app they are using. They can simply tap on your ad and submit their details in seconds. This can improve your brand perception and customer satisfaction.


More accurate data




Facebook lead ads can help you collect more accurate data from your leads by using the information they have already provided to Facebook, such as their name, email, phone number, or location. This can reduce the chances of getting fake or incomplete data that can affect your marketing or sales efforts. You can also customize your lead form to ask additional questions that are relevant to your offer or business.


How to Create Facebook Lead Ads in 5 Steps




Creating Facebook lead ads is easy and fast. You can follow these five steps to create your own lead ads in minutes:


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Step 1: Choose your campaign objective and name your campaign




The first step is to choose your campaign objective and name your campaign. To create lead ads, you need to choose the Lead Generation objective from the list of options. Then, you need to give your campaign a name that reflects your goal and offer.


Step 2: Set up your ad account and budget




The next step is to set up your ad account and budget. You need to select the currency, time zone, and payment method for your ad account. Then, you need to set a daily or lifetime budget for your campaign, as well as the start and end dates. You can also choose how you want to optimize your campaign for delivery, such as impressions, leads, or lowest cost.


Step 3: Define your audience, placement, and optimization




The third step is to define your audience, placement, and optimization. You need to select who you want to see your lead ads based on their location, age, gender, interests, behaviors, or custom audiences. You can also use the lookalike audience feature to find people who are similar to your existing customers or leads. Then, you need to choose where you want to show your lead ads, such as Facebook News Feed, Instagram Stories, or Audience Network. You can also let Facebook decide the best placement for your ads automatically. Finally, you need to choose how you want to optimize your ad delivery, such as reach, conversions, or landing page views.


Step 4: Create your ad creative and copy




The fourth step is to create your ad creative and copy. You need to choose the format of your ad, such as image, video, carousel, or collection. Then, you need to upload or select the media that you want to use for your ad. You can also add text overlays or stickers to make your ad more engaging. Next, you need to write the headline, primary text, description, and call-to-action for your ad. You should use clear and compelling language that highlights the benefits of your offer and encourages people to click on your ad.


Step 5: Create your lead form and customize your questions




The final step is to create your lead form and customize your questions. You need to give your lead form a name and a privacy policy link that explains how you will use the data you collect from your leads. Then, you need to choose the fields that you want to include in your form, such as email address, phone number, or custom questions. You can also add an intro screen that explains what people will get when they submit their form, and a thank-you screen that confirms their submission and directs them to the next step.


How to Download Leads from Facebook Ads in Different Ways




Once you have created and launched your Facebook lead ads, you will start collecting leads from people who are interested in your offer. But how do you download those leads and use them for your marketing or sales purposes? There are different ways to download leads from Facebook ads depending on where you want to access them from. Here are three options:


Option 1: Download leads from Meta Business Suite




Meta Business Suite is a new platform that combines Facebook's business tools into one place. You can use it to manage your Facebook pages, groups, events, messages, ads, insights , and more. You can also use it to download leads from your Facebook lead ads. Here's how:


Go to Meta Business Suite and click on Instant Forms




To download leads from Meta Business Suite, you need to go to the website and log in with your Facebook account. Then, you need to click on the Instant Forms tab on the left sidebar. This will show you all the lead forms that you have created for your Facebook lead ads.


Click on Download next to the form you want to export




Next, you need to find the form that you want to export and click on the Download button next to it. This will open a pop-up window that will allow you to choose how you want to download your leads.


Choose how you want to download your leads (new leads or by date range)




Then, you need to choose how you want to download your leads. You can either download all the new leads that you have received since the last time you downloaded them, or you can download leads by a specific date range. You can also filter your leads by page, ad account, or campaign.


Click on CSV or XLS to download the file




Finally, you need to click on the CSV or XLS button to download the file with your leads. The file will contain the information that your leads have provided in your form, such as their name, email, phone number, or custom answers. You can then open the file with any spreadsheet software and use it for your marketing or sales purposes.


Option 2: Download leads from your Facebook Page




Another way to download leads from your Facebook lead ads is to do it from your Facebook Page. This is useful if you want to access your leads from your mobile device or if you don't have access to Meta Business Suite. Here's ho


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